Did you know according to the recent research by The National Alliance on Mental Illness (NAMI) it has been revealed that around 43.8 million adults struggle with mental health illness every year? Another research shows that the COVID-19 break made that matter even worse. At a glance, these stats may sound like a big deal which it is as the public is facing higher stress levels. Mental health is one of the most pressing topics to discuss especially for the brands who are looking to establish in this market with a different approach. Brands and marketers can work alongside the influencers to spread awareness regarding mental health among their target audience.
If you are interested to address your audiences’ mental health issues take a look at some ways through which you can partner with influencers. These strategies are focused on connecting your audience with your brand, hope you can find creative outlets by staying informed.
If you are dealing with mental health issues and want people to respond to them you must encourage them to share their stories. In most cases, people who suffered from mental health do not prefer to open up in front of others unless they feel confident in doing so. Loneliness can increase stress, interfere with normal sleep patterns thereby increase anxiety and depression.
You can foster a sense of connectivity that might help people feel less lonely and more confident. This is the reason why spreading awareness about mental health issues is extremely important. Influencers maintain a close relationship with their audience so when they recommend something or share their own story people will inspire to do the same. The more they would open up the less lonely they would feel which is exactly the ideal situation to combat mental illness. Sometimes discussing serious topics connected to mental health itself give some kind of closure. So if you are a mental health organisation the first thing you must do is to improve encourage people who are suffering to speak out without having the fear of being judged.
Support someone with mental health issues is not an easy task, You need to know certain tricks to bring the best out of them. You can set time with no distractions, Let them share as mature as little they want, Keep questions open-ended and listen carefully to what they tell you. We all go through tough times and seek help from our friends or family members but sometimes people cannot share their thoughts with a known person then they want someone who would listen to them and provide the proper solution to overcome such mental health issues. If your organisation can lend a hand to those you must make them feel comfortable so that they can open up in front of you and connect you whenever you feel like it.
No two people behave the same way even if they suffer from say mental health issues, you may notice changes in their behaviour or mood if you know the person. And in the case of an unknown person, you need to understand the symptoms of mental illness. You can hire influential people to share their stories so that those who are suffering from mental illness can get some amount of confidence to share their stories. This is also a great way to encourage your target audience to speak.
You can spread awareness about mental illness through public outreach campaigns. Mental health is equally important as our physical health so raising awareness about the topic is the need of the hour. Taking care of mental health gives us the power to overcome challenges that comes our way. Mental health awareness is all about Spread words about a lot of topics including OCD, anxiety, schizophrenia etc. which contributes to suicide. In order to start raising awareness about mental health, you need to understand what mental health means for people around you stop. Thanks to digital media spreading mental health awareness are possible virtually.
Following are some tips through which you can get started spreading awareness about mental health:
Other than the above-mentioned ways there are various other ways to generate awareness among mental health sufferers. Research your target audience to serve them better.
Who are mental health influencers? Mental health influencers or content creators or professionals who help people with mental illness to combat such situations with better guidance. When was the last time you told someone how you are feeling? This is because we have not been taught to share such feelings with someone due to the fear of social stigma which might lead to acceptable issues by society. Some society norms must need to change and influencers can certainly do that with their unique approach and strong voice. They are followed by thousands and millions of people who praise them for their creativity. So if you wish to endorse your mental health business by reaching out to the right-minded people you must think of partnering with the right influencers who will understand your point of view and provide marketing collateral accordingly. More than marketing tools consider influencers as your social asset because their voice has much more potential than any sort of advertisement.
Another research shows around 800 000 people die by suicide each year, which means more or less one person dies from suicide every 40 seconds. It makes suicide the second leading cause of death in individuals aged between 15 to 29 years. People who are suffering from severe mental disorders die around 10 to 20 years earlier than the general population.
You can simply spread facts about various mental health issues that your target customer might have faced. Those facts will make them feel that they are not lonely.
While mentioning the facts you can emphasise how many people or percentage of people have recovered from that mental health situation. Good mental health and sure both mental and psychological well-being.
Did you know around one in five of the world's children and I don’t know since have a mental disorder? Depression is one of the most common mental disorders which every age group faces especially in adults and young adults. It is estimated that globally around 5% of adults suffer from depression. Not only that about half of mental disorders start before the age of 14 and in most cases, but people of that age also do not realise that they are going through some mental health issues which can be cured completely.
The reason behind such a shocking situation is not only the lack of awareness among people but also the lack of mental health workers. Currently, we have below two per 10,000 population mental health workers in the low-income countries, and in high-income countries, it goes 70 per 10,000 people which is way less than we can imagine. Because of depression and anxiety, the global economic losses are around US$1 trillion per year in productivity.
If you are a mental health organization looking to help people you must get vocal about all those data or facts to make the mass know what they’re dealing with. It is important to come up with the right strategy to overcome such problems that the first step you can take is to start talking about all those problems so that the people who are suffering from these problems get the confidence to open up without the fear of being judged or trolled.
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Influence the leading influencer marketing company in the USA who has helped many businesses to meet their marketing agenda by providing professional guidance. If you are the owner of a mental health organisation looking to make a real difference among your target audience but don’t know how to get started with the marketing thing you better connect with InfluGlue. The team of influencer marketers are specially trained to come up with exclusive strategies that help people connect with your business, they have thousands of registered mental health professionals and influencers with them. So if you are looking for mental health industry experts to take care of your campaign they can help you by handpicking some of the most relevant profiles for your business.
Over the years the team has accumulated enough knowledge to help big to small brands plan sustainable business strategies to stay on top of their businesses. You can connect with the team at your convenience and discuss your project with them in order to understand the potential of your project with their approach.
If you were worried about the service package then just relax, they provide the best in class influencer marketing services at an affordable package. So what are you waiting for, connect with InfluGlue now?
Discover how mental health organisations can leverage the power of influencers in order to make a real difference among the target audience.
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