Top 5 Effective Instagram Marketing Strategy To Boost Sales

Nov 10, 2021

 

Did you know there are 1 billion monthly active Instagram users? If you are yet not using Instagram to promote your business you are simply missing out on big opportunities.

Your favourite international brands like Adidas, L’Oreal Paris, Nike, Airbnb, KFC et cetera are using influencer marketing on Instagram to achieve the next level of their business. Then why you are lagging behind? Instagram has great potential to provide multiple marketing opportunities for the brands that are looking to establish in this competitive market. It is one of the most loved social media platforms today.

From a simple photo-sharing app, Instagram has evolved as a business relationship and marketing platform. Millions of brands have their own business page there and are getting customers from all over the world. If you are looking to engage with your target customers you need to adopt the right marketing strategy. As a leading influencer marketing platform of the UK here we highlight some of the most effective Instagram marketing strategies that would help you boost your sales at any point of the year.

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Top 5 highly effective Instagram marketing strategies to take your business to another level

1. Show your products in action

Showcase the main features of your products to your audience so that they can feel them without purchasing them. It is a great way to increase your sales. You can also use high-quality images coupled with the videos to give them a 360° view of your products.

In order to make a real impression on your customers, you need to make them show how it works instead of just telling them how good it is to use. Instagram users love stories that they can connect with, yeah so if you want your customers to understand your products better you must keep on posting relevant videos showcasing the main USPs of your products.

For example, if you are a food brand you can post sumptuous images of delicious dishes So that the customers drool over those dishes and can’t hold themselves but to visit your place. Similarly, if you are a beauty brand On the verge of launching new products post videos on how to use those products and what are the benefits it to make your customers want to purchase the product.

Keep all the above points in mind while posting your next video on Instagram make sure it highlights your products in action to provide your customers with the real experience of using those.

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2. Partner with the right influencers

If you are looking to connect with thousands and millions of customers on Instagram one of the quickest ways would be to partner with popular influencers in your niche. Influencers are now trending, they have built their images over the years doing hard work now they are part of a larger community where everybody is well connected with each other. They have established trust and relationships with many people on Instagram, when they recommend your brand or product it would instantly get a lot of exposure that would otherwise require a lot of time and money.

Today most Instagram users trust influencer recommendations more than other forms of marketing materials. So it is a great way to reach the right-minded audience among which a lot of cans be your potential buyers.

When it comes to partnering with the right influences on Instagram you need to be a little smarter. Celebrity or mega influencers have millions of followers whereas micro and nano influencers are followed by a relatively lesser number of people. You need to understand which influencer tire is suitable for your brand, maybe your brand does not need Exposure in front of millions of followers right now. Rather it required a uniform audience who genuinely care for your brand. In that case, micro-influencers would be your best choice over celebrity profiles.

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To get the most out of your Instagram marketing strategy It is important to connect with the right influencers who would represent your brand among their followers. Not every influencer is suitable for your brand no matter by how many people they are followed by. When you partner with influencers think of building long-term relationships instead of a one-time commitment. For consistent brand growth, you need to find 6 to 7 genuine influencers who would stay relevant to your brand for multiple campaigns.

If you struggle to find out the right influences for your campaign you can connect with a reputed influencer marketing company that would handpick genuine influencers evaluating your marketing requirement. This is the reason why big businesses always prefer to work with experienced influencer marketing companies whenever they planned something big with the brand.

3. Be consistent with your content

If you want to stay on top of your business you need to be consistent with your Instagram posting since it has a deep connection with engagement and reaches. It can play a major role in the success and failure of your business. If you post once or twice a month how do you establish relevancy in front of your customers? Instagram posting is not all about sales, it must be able to tell your brand story creatively otherwise people will not feel interested to check out your content.

If you post consistently your brand will remain fresh in your followers’ minds. According to the recent research of an Instagram algorithm 10 to 15 posts per week is considered as average for the growth of engagement and reach.

Also, the timing of the posts plays an important role in the overall engagement. According to a recent study it has been revealed that social media posts around office hours perform is the best because employees use social media as a distraction while at work. Depending on your local office hours you can also schedule your Instagram posts.

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4. Focus on user-generated content (UGC)

User-generated content is a very powerful tool when it comes to Instagram marketing. It is nothing but the digital version of word of mouth which has great potential to attract new buyers from around. When it comes to marketing every brand claims to be the best which customers found very cliched this is why they don’t trust such claims. But whenever someone trustworthy recommends your product or services people tend to believe them, study shows around 78% of online customers trust influencers recommendations more than any other forms of marketing.

So when a consumer shares positive feedback on Instagram about your brand it is a sign that the product really helped them. So focus on getting user-generated content instead of posting push sales-related content. Encourage happy customers to provide positive feedback on your Instagram page so that other potential buyers can decide whether to purchase from you or not. You can start a reward game for those who will share honest feedback about your products on your social media page, you could offer them a chance to gift exciting hampers or coupons if they provide their feedbacks. As a gesture, you can offer customers a chance to get featured on your Instagram account when they provide their honest feedback.

You can ask your influencers to submit an honest review about your brand on their Instagram account, you can repost the content on your business page to make it more visible to your customers. 74% of online users read reviews before making their purchase decisions. Influencers opinion is more valuable in the overall growth of your brand because they are followed by thousands and millions of followers and are praised by them because of their enormous skills and knowledge in a particular niche. So if they provide positive or negative feedback about your products it can simply make or break your business.

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5. Revamp your hashtag game

If you want your business posts to reach more and more similar minded people you must use the relevant hashtags on your posts. If you keep on posting them without hashtags it would fail to reach a lot of people which means a waste of time and resources. Hashtags make your content visible in front of people who are interested in those topics. A unique hashtag makes your content stand out in the market, if you are looking to start a new trend you must be creative with your hashtag. Instagram posts with relevant hashtags perform 4x better than those without hashtags.

Hashtags encourage social media users to explore content in a particular niche. Using hashtags mix it cut through digital clutter focus only on the information they want. You can either use already famous hashtags or simply generate your own, but in both cases make sure the hashtag is relevant to your post. After uploading posts with hashtags do not forget to check the analytics which could tell how your post is performing. You don’t want to use a hashtag that nobody is following. If you think this is too much for you simply connect with a reputed influencer marketing company in your country who would help you achieve your marketing agenda by providing professional guidance.

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Everything You Need To Know About Hashtag Campaigns 

Few words before wrapping up

If you are interested in Instagram marketing to boost your sales, you need to know which form of content or performing well and which you should avoid Reading the information mentioned above would be great. Now is the right time to get started with Instagram marketing as you would miss out on a lot of opportunities if you do not explore this social media platform that people love to use.

Looking for Instagram marketing?

Connect with us!

If you want to boost your Instagram marketing with special hashtags for your content connect with InfluGlue the leading influencer marketing company In the USA. They are through Instagram marketing and have helped many brands to revamp their marketing game in order to boost sales. They have thousands of registered bloggers, influencers and content creators from all over the country among which they will handpick the most relevant profiles for your Instagram marketing campaign so that you can get the most out of it. Brands are love to work with InfluGlue Because they provide the best in class influencer marketing services at an affordable package.

What are you waiting for? Connect with InfluGlue now!

Summary

Are you looking for the best Instagram marketing strategy to boost sales? Great, read this article to discover all the necessary information you have been looking for.

Team InfluGlue

Team InfluGlue helped to build the content of the site along with several other sites with its SEO driven content. It delivers informative content to different niche of Influencer marketing. That helps the entrepreneurs to coose the right influencer to reach their target audience.

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