Education marketing is one of the trickiest niches of marketing where the brand (institution) has to be very careful and thoughtful regarding the promotional strategy. The main objective should be to endorse valuable educational content that not only help the institution but also the students who are going to take admission. Education is a vast sector to cover, it not only includes how-to videos but also suggest the future prospects of every course. The marketing campaign must mention some of the key things that include eligibility criteria of the students, total cost of the course, advantages of taking up that particular course etc.
In this era of online education, it is important to stand out to attract more students to your institution because there are hundreds of similar set-up out there. But how do you make them convince that you are the best?
Here we come, in this article, we are going to discuss some of the proven marketing strategies to endorse an educational institution and get the most out of it. Hope it would help you plan your unique marketing strategy with a better outlook.
The education sector faced a lot of ups and downs during the COVID 19 situation as everything needed to shift online. Those who were already equipped with remote set-up were managed to float but those who used to rely on the traditional face to face approach struggled a lot. Not only they had to implement a new setup but also provided the staff with proper training for online classes. Thanks to our updated technology now we have countless education app (e-learning) available on both Play Store and App Store. Other than the e-learning app the online education market is crowded with learning videos, various online courses, education YouTube channels and many more. In this situation choosing the right one is difficult. It is making it hard for the new players who are trying to enter the game.
The key purpose of education marketing is to implement various marketing strategies in order to promote Valuable education content. Many times education brands face a lot of problems to reach the right audience and gain traction.
Education marketing encompasses all the marketing activities in the education sector, some of them worth mentioning are:
School marketing
Before the digital era schools did not need marketing, word of the mouth was only reliable option to build trust. The truth is that time is now gone forever because millennial parents are smarter and tech-savvy, they prefer to do their own reader here instead of asking their friends and family. the more they see the more they believe, in this situation, there is no option left for the schools except to market themselves because if they don’t do so they will be ignored by their potential customers.
Higher education marketing
Higher education marketing is the need of the hour because higher secondary students are extremely cautious and choosy about their courses that would benefit their time and money as well as make sure they would achieve the place/degree they are looking for. Talk about your strengths and why your institution is different from others, talk about any special feature that you are offering and how it would help the students. For higher education institutions it will be rational to speak about future prospects or placements as students are always looking to establish their career soon completing the course.
Social media marketing for education institutions
Now parents spend a lot of time on social media to check what is happening around them. When it comes to education they trust the reviews and recommendations more. They minutely check the social media activities of the schools/colleges/other education sectors to evaluate how helpful those will be for their children. To meet the need of their customers now education institutions are present on various social media platforms like Facebook, Twitter, Instagram etc. to answer the queries of their audience. Content published on social media should be able to quench the thirst of the audience, it should be crisp and clear with a special focus to build trust.
Marketing of educational apps
If you are a higher education student or a parent of a young adult or toddler you have must have a few education apps installed on your smartphone. No doubt those apps are extremely helpful for engaged learning. If you want to enter the sector of education apps you must have a great marketing strategy to get ahead of the competition. As the market of education apps are also crowded students might face confusion regarding which app they should install and which to ignore. While marketing highlights the main features of the app so that the audience can understand how your app is going ease up the students’ struggle with a particular subject(s).
Handpicked related content:
6 Examples Of Influencer Marketing: Find Your Takeaway
How To Measure Success Rates Of Influencer Marketing Campaigns?
Let’s take a look at the redefined education marketing strategies that are way ahead of 2020 and has extreme potential to make a real difference in creating traction.
1. Use social media platforms to connect with people
Did you know there are approximately 3.5 billion people across the globe who are using social media? Social media platforms are the repository of millennials and Gen Z viewers. So if you want to be ahead of the competition you must keep up your presence on various social media platforms including Facebook, Twitter, Instagram etc.
No matter on which social media platform you wish to be on Make sure you focus on building a strong relationship with your viewers who can be your potential customers in future. This can be possible if you continuously provide engaging and meaningful content to your audience. Make sure you include every detail of your buyer persona like their age, geographical location, special interest, eligibility criteria etc. That information will be absolutely helpful while creating the content for your audience.
2. Think about digital advertising
Relying on organic growth is one of the next things you can do, But if you want to reach the right-minded audience earlier than you would imagine you can think of running paid ad services on your desired social media platforms. You can advertise that would fit within your budget. You can curate your advertisement carefully mentioning all the key features of your service/ institution so that people would come to know your brand better. The best part of digital marketing is it helps you connect with the audience through precise targeting of demographic, intent, engagement patterns together with other things. Think about the filters carefully, for example, if you are a higher education sector targeting recently pas out students target last year school students who will join your course after their examination, or students who live in the area.
Before spending a lump sum on your marketing make sure you have set clear goals for the campaign. Collect as much data as possible and keep them for your marketing purpose. You can either collect such data through digital advertising or directly buy the database from a reputed advertising agency. As a leading influencer marketing company in the USA, we have helped a lot of education companies to reach their marketing goals with our outstanding digital campaign services, if you struggle to come up with a proper strategy connect with us to get professional help.
3. Make sure you have a mobile-friendly website and a landing page
The number of mobile phone users has been rapidly increased over the past few years, now people prefer to check everything online through their smart devices instead of opening the computer or laptop. So if you are planning digital marketing for your education business you desperately need a mobile-friendly website together with a properly optimized landing page. So that whenever someone visits your website from their mobile devices get a better user experience irrespective of whether they choose to take up your service or not.
Make sure all the links and clickable information are placed correctly, the site must be responsive. If it takes too long to open and navigate people would not stick to your page. Design your website in a way so that when someone visits it got the full information about your business which would help them to make their decision.
While creating the landing page content put special emphasis on your target keywords for example; “best digital marketing course near you” or “the best social media marketing course in the USA” so that not only your audience but the search engine Google will also understand about your services with a clear overview which will help you get a better ranking by minimizing your competition in this aggressive market.
4. Encourage feedback and reviews
Research suggests more than 90% of online customers read reviews and feedbacks before sign-up for a course, this is why online reviews are extremely for competitive businesses like education. While doing so make sure the reviews say positive things about your business which is the main concern to getting it in the first place. Make sure the review process is simple, to encourage the students and parents to review you can simply create a star-based system instead of asking them to fill up some lengthy form.
Respond quickly after receiving any feedback, especially the negative ones. Make sure your tone is polite, expressive and apologetic in case of negative reviews. Consider those as an opportunity to express your concern so that they understand how you value your customers.
5. Work with powerful influencers
If you are looking for a creative way to reach your audience try to partner with powerful influencers in your niche. Speaking of which educational influencers are hard to find because of the nature of the niche. You must choose influencers whose followers can be your potential customers. For that, you can partner with multiple micro-influencers who have completed higher education or still pursuing such courses. If you are not bounded by the budget you can also work with celebrity influencers who are known to provide a great reach and engagement to the brands that are looking to endorse their products.
If you want to endorse your education business with influencers don’t know how to get started, connect with InfluGlue the leading influencer marketing company in the USA with an experience to handle education marketing project. The experts can help you design a creative campaign that would create a buzz about your institution/app in the market so that you can get maximum traction. Discuss your project with the team at your convenience and understand the potential of success with influencer advertising.
To know more connect with the team now!
Are you looking to promote your education institution/app with influencers? Don’t know how to get started? Don’t worry you have come to the right place! Read this article to discover various marketing details right from the marketing experts of this sector.
Team InfluGlue helped to build the content of the site along with several other sites with its SEO driven content. It delivers informative content to different niche of Influencer marketing. That helps the entrepreneurs to coose the right influencer to reach their target audience.
